As soccer fever grows in South Africa, craft producers are gearing up to ensure they enjoy a slice of the action.
A vast range of 2010-related craft Items, ranging from beaded soccer ball key rings to lifesize wire models of soccer players, are being created to catch the eyes and wallets of the estimated 450 000 visitors expected next year.
The Cape Craft and Design Institute (CCDI), a Section 21 company set up by the Western Cape Province and the Cape Pensinsula University of Technology, is rolling out a range of programmes to support the 1400 craft enterprises on its database and help them maximise this once in a lifetime marketing opportunity.
The CCDI has set up a 2010 section in its GIFT warehouse, which links craft producers to corporate buyers and retailers, and facilitates the manufacture of customised craft gifts. The showroom, in the CCDI headquarters at 75 Harrington Street in the Cape Town CBD, already has about 20 different soccer-themed gifts and objects, says manager Rose Reddy.
“We are sending out calls for products and are seeing some completely new 2010 event-related items, while others are adapting their existing lines,” she says. “We are also hoping for, and gearing up towards, good general sales next year of South African craft products, even if they don’t have a specific 2010 theme, because of the large influx of visitors.”
Some amazing products, ranging from beaded soccer boots to felt soccer balls, are on display.
The CCDI has appointed a 2010 project officer, Thandeka Tyatyantsi, to network and explore marketing opportunities. The CCDI is also offering a range of workshops to build the creative and business skills of craft producers.
For more information visit the website or call 021 461 1488.
