Want to study design in the 2014 World Design Capital? The Loeries is making that dream possible for talented individuals from previously disadvantaged backgrounds with the Creative Future Scholarship.
The opportunity to complete a tertiary level education is often restricted by financial means, so the Loeries initiated the Creative Future Scholarship, as a way to invest in South Africa’s future creative professionals. This year, the scholarship will be awarded to a Grade 12 learner in the Western Cape to study at the AAA School of Advertising in Cape Town.
“The Loeries scholarship is unique in that we go to high schools, seek out talented learners and, through the scholarship programme, bring them into the creative economy,” says Andrew Human, CEO of the Loerie Awards. “We have a comprehensive selection process that includes pre-filtering and an interview with a panel for the short-listed candidates.”
The Creative Future Scholarship gives individuals the opportunity to make a significant contribution to the creative industry, and to their own lives. This is the only bursary of its kind in the industry and includes fees, study materials, accommodation, living expenses and mentorship, as well as employment on completion of the programme.
Who’s eligible? Grade 12 learners from a disadvantaged background situated in the Western Cape
When is the deadline? Application deadline is 15 June 2012
Where is the application form? Right here: Creative Future Scholarship application form
How does the selection process work? A few applicants will be invited to present their portfolios to a panel for review. Finalists will be interviewed and asked to undertake a creative challenge
When will the winner be announced? The recipient of the scholarship will be announced at this year’s Loerie awards ceremony in Cape Town in September.
“What is great about this scholarship is that we are not just handing over a bursary to a student who has already applied to study at the AAA School of Advertising, instead we are going out into the local community and searching for prospective students who have the ability to succeed in the brand communication industry. Such students may never have been provided the knowledge or opportunity to do so,” says Ludi Koekemoer, head of the AAA School of Advertising.
This year, R30 of every entry into the Loerie Awards will go towards the funding of the scholarship and Tempest, the official car hire partner of the Loeries, will be donating 10% of the value of all Loeries bookings made during the Creative Week period. More details are available at www.theloerieawards.co.za.
Two previous Creative Future recipients have already completed the scholarship and are now working in the brand communication industry, whilst another two are currently in the programme. Last year’s recipient was Ayesha Daniels, from Gardens Commercial in Cape Town.
Zwelisha Giampietri from Durban Girls High School, who was the first recipient in 2008, completed her degree at Vega Durban. She now employed by the International Trend Institute in Kloof and was recently awarded the Undergraduate Multimedia Design Pencil Award, for the highest mark in her specialisation, Multimedia, for the year.
Also in 2008, Siyabonga Ntambela, from Phoenix Lenarea Secondary School, caught the eye of the panel and was awarded a bridging course at Vega’s Imagination Lab. Siyabonga told the Loeries how this programme “changed his life and gave him a new way of living, not just a career, but a life itself”. He is now working as a junior art director at Draftfcb Durban.
Watch Siyabonga’s inspirational story
The Loerie Awards deadline extension
The entry deadline for The Loerie Awards has been extended to 15 June and tickets for the awards ceremonies in Cape Town are now available. Check www.theloerieawards.co.za for details. Special accommodation packages are available with Tsogo Sun and Tempest car hire specials can also be found.
Travelling Exhibition Venues and Dates
- Vega, Johannesburg: 4 – 9 June 2012
- Markex, Sandton: 12 – 14 June 2012
- Concept Interactive, Cape Town: 16 – 20 July 2012
- Nelson Mandela Metropolitan University, PE: 6 – 15 August 2012
- Tshwane University of Technology, Pretoria: 27 – 31 August 2012
- Stellenbosch Academy of Design & Photography: 8 – 12 October 2012
- Oliewenhuis Museum, Bloemfontein: 29 October – 2 November 2012